Ace Barnes Hardware, Ann Arbor, MI is offering their email subscribers an exclusive “$5 off your next purchase of $30 or more” coupon, through January 16, 2011 – a fabulous incentive for increasing a store’s email database.
Also, Barnes has a great sale on all Schulte Closets Systems, with free closet design service, through January 30, 2011, in addition to other storage solutions on sale.
This email was sent to over 6,000 Barnes customers, with over 1,800 customers opening the email, and almost 600 customers clicking into the coupon link. Of these 600 customers, about 500 took the step to print the coupon.
Also, web traffic to Barnes’ site increased from 61 visits on January 8 to 392 visits on January 9 – the day the email was sent. Of the 392 visits, almost 70% were new visitors to the website, 30% being customers who had previously visited the website. Visits to the website in the two days following the email were higher than average, with again, 70% being new visitors to the website.
Email marketing is an effective way to not only drive more footsteps into your store, but also to generate more web visits and interest in the store.
