Title of Promotion: “$5 Off Your Next Purchase | Soda Stream Demo This Saturday”
Promotion: $5 off your next purchase of $30 or more
Type of Promotion: Event/email marketing promotion
Dates/Duration of Promotion: June 17 – June 24, 2011 (8 days)
Barnes Ace Hardware, Ann Arbor, MI, enjoyed a successful “Click + Save Now” promotion over the recent Father’s Day weekend. In an email campaign to their customers, Barnes Ace Hardware had an in-store demonstration of SodaStream products and flavors, and emailed out a coupon for “$5 off your next purchase of $30 or more.“ This special offer was available only to e-coupon subscribers (in-store email list).
From our email and website tracking system, we can see that:
- the email was sent to over 6,000 customers
- the email was opened by almost 2,000 customers (32%)
- over 575 customers viewed the coupon offer (nearly 10%)
- and the step to print out the coupon was activated 445 times.
From Barnes Ace Hardware we learned that:
- the campaign ran from June 17-24, 2011
- 134 coupons were redeemed
- the average ticket was $49.52, compared to the usual average ticket of $24.71
- and total sales related to this campaign came in at $6,636.
Congratulations to Barnes Ace Hardware on their successful combination of in-store demonstration and coupon campaign! What a simple concept – an email with coupon to customers combined with an in-store event. A great way to get customers into the store. We raise a glass of SodaStream to you!
