Email Template – 20% Off Bag Sale-Our Thank You This Much Event!

The Ace National 20% Off Almost Anything Bag Sale Event Is
Saturday February 25th!

We have created an email template to announce the sale.  Many have already requested an email for the Ace National Event, but if you haven’t yet – it’s not too late!  (Please let us know soon though – we’ll need time to create your proof and work through any edits.)


Template Guidelines:

  • Preview the template here
  • If you want to add any additional coupons or offers, please provide all details including images, barcodes, description, expiration date and sku numbers.
  • The disclaimer is taken directly from ACE.  If you would like edits – we’d be happy to do so.
  • Please email us your request to opt-in with two days notice (no later than Wednesday the 22nd) at services@footstepsmarketing.com and provide a date and time for release.

Thank you!

“Have a Heart for Children” – Using email to fundraise for a local hospital

Ace Cherry Creek, Denver, CO recently offered their customers a chance to support their local children’s hospital – The Children’s Hospital in Aurora, by asking customers to make a donation for a “Have a Heart and Win” icon, and in turn, receive a $5 off coupon off their next purchase of $20 0r more, and a chance at winning a $1,000 shopping spree.  Click here to view the email.

Last year, Ace Cherry Creek and their customers raised over $22,000 for their local children’s hospital with this event.

Congratulations to Ace Cherry Creek and their fantastic customers!

FootSteps Best Practices: The most successful email campaign ever!*

The case study that was just posted to this website demonstrates the power of effective email marketing!  Colorado-based Alpine Ace (Aspen, Carbondale, Clifton and Redlands) launched an interactive “The 12 Days of Christmas” email campaign mid-December to their email subscribers at all 4 stores.  As you will see from the case studyit worked!

Basically, Alpine entered the very busy seasonal marketing frenzy and managed to break through the clutter to get their message read and acted upon.  How?  Great deals, variety of products and discounts, and they got the tone and timing of their message just right.  They sent out 2 emails over 8 days and had an incredible open rate of over 30%.  That was matched with the customer looking at each of the coupons at a rate of over 10% each time.  The end product: 600 in-store redemptions. 

Follow this link to get all of the details of the Alpine 12 Days of Christmas Email Case Study.  These promotions take some planning and custom design.  If you are interested in creating one for your store, drop us a line and we can discuss the costs associated with them.  Contact chris@footstepsmarketing.com.

*In the history of FootSteps Marketing and Alpine Ace Hardware.

$60 Keurig Elite Single Cup Coffee and Tea Brewer – 49% Discount!

Teaming with Community Footsteps, Aspen Ace Hardware, Aspen, CO has entered the social commerce market with a flash deal.  Helping to launch Community Footsteps this week, Aspen Ace and Carbondale Ace offered a limited number of Keurig Elite Single Cup Brewers for $60, a 49% discount.  This offer was published on the Community Footsteps website and also sent out in an email to Aspen and Carbondale’s email subscribers.  And not surprisingly, Alpine Ace sold out of all the Keurigs on offer in less than 8 hours!

This is a great deal, not only for generating sales, but a local non-profit also receives 8% of total purchase price.

Social commerce is a great way to generate new, and retain existing customers.

$5 Off Your Next Purchase of $30 or more | 25% Off Schulte Closet Systems

Ace Barnes Hardware, Ann Arbor, MI is offering their email subscribers an exclusive “$5 off your next purchase of $30 or more” coupon, through January 16, 2011 – a fabulous incentive for increasing a store’s email database.

Also, Barnes has a great sale on all Schulte Closets Systems, with free closet design service, through January 30, 2011, in addition to other storage solutions on sale.

This email was sent to over 6,000 Barnes customers, with over 1,800 customers opening the email, and almost 600 customers clicking into the coupon link.  Of these 600 customers, about 500 took the step to print the coupon.

Also, web traffic to Barnes’ site increased from 61 visits on January 8 to 392 visits on January 9 – the day the email was sent.  Of the 392 visits, almost 70% were new visitors to the website, 30% being customers who had previously visited the website.  Visits to the website in the two days following the email were higher than average, with again, 70% being new visitors to the website.

Email marketing is an effective way to not only drive more footsteps into your store, but also to generate more web visits and interest in the store.

Start The New Year More Organized with McLendons Hardware

From December 27, 2011 to January 8, 2012, start your new year off more organized with storage solutions from McLendon Hardware, Seattle, WA.  With great deals on all storage ideas from shelving, totes, racks and garbage bags, this sale is a great way to ensure success with one of your New Year’s Resolutions!

Our Gift To You – $15 Off Your Next Purchase of $50 or more

In an exclusive email to their subscribed customers, Rome Ace Hardware, Rome, NY wished happy holidays with a “$15 off your next purchase of $50 or more” click and print coupon.  Good until December 24, 2011, this was an excellent incentive for last-minute shoppers and a great way to encourage customers to sign up with their Ace Hardware stores, in order to gain access to exclusive savings and deals.

Your Kitchen Store & More’s Winter Catalog and Flier

Your Kitchen Store & More, Keene, NH has just released their winter catalog and flier.  Be sure to take a look, and if you are in the area, make sure to visit to see their great selections for yourself.  Both the catalog and the flier contain coupons, and when viewed online, both are interactive, with the ability to zoom in to take a closer look at these great ideas for the kitchen!  If your new year’s resolution is to be a better chef, this is a great place to start!

Your Kitchen Store & More is locally owned and operated.  Be sure to visit their website to learn about upcoming events and to view a sample of what you will find in-store.

Black Friday Promotion & Drawing

The Happy Cooker Emporium, Calgary, Canada, recently held a Black Friday promotion and drawing for its loyal customers.  With 20% off all Le Creuset purchases, and automatic entry with a purchase over $100, into a drawing for an e-reader, this was a great opportunity for shoppers to take advantage of special savings!  This promotion ran from Friday, November 25 through Sunday, November 27, 2011.

12 Days of Christmas!

Here’s a great way to drive traffic to your website during the busy holiday season!

Alpine Ace Hardware of Colorado (Aspen, Carbondale, Clifton and Redlands) came up with a great promotion, that had daily changing coupons, that ran from Tuesday, December 13, through Saturday, December 24, 2011.  Suggesting that their customers bookmarked the promotional page, and check back daily, each daily offer lasted until December 24.  Talk about an interactive advent calendar for Alpine Ace’s customers!  We look forward to hearing how successful this campaign was for them, and will share the results with you in time!

Click here to see the email that went out to Alpine Ace’s customers.