The Ace National Memorial Day Event Is Next Week – May 25 – 28!

Reach a greater audience by distributing your circular digitally! We have created an email template for this event and all you have to do is opt-in to notify all of your email customers of the upcoming event. See below for details and information to opt-in for this email campaign.

Template Guidelines:

• Click here to preview the template.
• If you belong to RMAS, DART or GHARG, we have your version of the circular and will change the all links to reflect the correct circular. If you have your own version and haven’t sent it to us yet, please send as soon as possible.
• If you sent us a 2012 Marketing Plan with this email requested, you will automatically receive a proof early next week.
• If you haven’t sent us a 2012 Marketing Plan, please email your request to opt-in ASAP at services@footstepsmarketing.com.
• Upon final approval, emails will be scheduled to go out on Thursday, May 25th unless another date is requested.

“Try it you’ll love it.” Who wouldn’t stop on this email campaign for Clark+Kensington paint from Pioneer Ace in Wahiawa, HI? Not only is this an effective opening line – and maybe I’m just a blue fan – but the email uses a sophisticated, cool blue interior image that creates an eye-catching email. And to lure customers in even more, the promotion features this great deal: “Free Paint Saturday.” Customers fill out the coupon on the bottom to receive a free quart of Clark+Kensington paint and Pioneer Ace receives new customer contact information for future promotions.

Great work Pioneer Ace! Click here to see the email campaign.

Nyberg’s Ace in Sioux Falls, SD came up with this clever promotion for Leap Day: 29% off any purchase of $29 or more on Leap Day, Wednesday, Feb. 29. The out-of-the-box approach was well-received with their local customer base. The email campaign was opened by 1300 customers and had a 18% open rate – a very successful campaign for this popular Ace store. Click here to see the email campaign.

Well done Nyberg’s Ace on a clever and successful email promotion!

McLendon Hardware in Renton, WA used this email campaign to direct their customers to their spring advertisement promotion: an eight-page flyer made into a flip-through document easily viewable on a computer, iPad or smartphone. Here’s an example of the digital flyer:

The Washington-based hardware chain had more than 4,000 customers open the email and more than 1,500 customers click on the flyer link. That means five percent of McLendon’s contact list clicked on their ad promotions – double the average of normal click-through rates! Click here to view this email.

Congratulations McLendon Hardware on a very successful email campaign!

Ace Cherry Creek, Denver, CO recently offered their customers a chance to support their local children’s hospital – The Children’s Hospital in Aurora, by asking customers to make a donation for a “Have a Heart and Win” icon, and in turn, receive a $5 off coupon off their next purchase of $20 0r more, and a chance at winning a $1,000 shopping spree.  Click here to view the email.

Last year, Ace Cherry Creek and their customers raised over $22,000 for their local children’s hospital with this event.

Congratulations to Ace Cherry Creek and their fantastic customers!