Spring Fever, Sneak Peeks and Sales with Nyberg’s Ace Latest Email Campaign
The weather’s warm, the trees are budding, the flowers are blooming and we’ve all caught Spring Fever. And on that note, Nyberg’s Ace in Sioux Falls, SDsent out their latest email campaign featuring deals on every accessory for Spring Fever. People could click on the flyer and water spout image to easily flip-through their four-page Spring Fever sales flyer featuring everything from garden supplies to bird feeders and grills. And at the bottom, the “view sale” button goes to the same flyer link. This email campaign had really impressive results. More than 1,500 people opened this email, an 18 percent open rate. And there were 748 clicks on the links in this email campaign. The most interesting stat on this campaign was what people clicked on. While 26 percent clicked on the Spring Fever flyer image, 64 percent clicked on the “view sale” button at the bottom to the very same link. People love sales and it’s clear that if you spell that out, they will click! Go here to see the email campaign.
“Try it you’ll love it”: Pioneer Ace Paint Promotion
“Try it you’ll love it.” Who wouldn’t stop on this email campaign for Clark+Kensington paint from Pioneer Ace in Wahiawa, HI? Not only is this an effective opening line – and maybe I’m just a blue fan – but the email uses a sophisticated, cool blue interior image that creates an eye-catching email. And to lure customers in even more, the promotion features this great deal: “Free Paint Saturday.” Customers fill out the coupon on the bottom to receive a free quart of Clark+Kensington paint and Pioneer Ace receives new customer contact information for future promotions. Click here to see the email campaign.
Alpine Ace Uses Bold Email Campaign to Feature New Kid’s Product
Alpine Ace Hardware in Aspen, CO highlighted a new product in their store, the Melissa and Doug wooden toy sets, by sending out an eye-catching eblast this week. The email campaign featured a playful design with bold colors, fun fonts and graphics and big photos of the popular wooden toys. And the sharp design was complimented with big, bold text that targeted the family customer base: “These Toys Make Great Birthday Presents!” The Facebook and email buttons at the bottom of the eblast also made it easy for customers to spread the word on Ace’s new product. The email campaign definitely caught many customers’ eyes; it had a 18% open rate and was opened by 400 people. Click here to see the email campaign.
“LEAP Into Savings Sales” – A Clever Promotion for Leap Day
Nyberg’s Ace in Sioux Falls, SD came up with this clever promotion for Leap Day: 29% off any purchase of $29 or more on Leap Day, Wednesday, Feb. 29. The out-of-the-box approach was well-received with their local customer base. The email campaign was opened by 1300 customers and had a 18% open rate – a very successful campaign for this popular Ace store. Well done Nyberg’s Ace on a clever and successful email promotion! Click here to see the email campaign.
