Title of Promotion: “15% Off Your Entire Purchase & Help a Good Cause!”
Promotion: 15% off entire purchase, and 5% of all proceeds will benefit a charity
Type of Promotion: Click and print coupon/email marketing
Dates/Duration of Promotion: July 23, 2011 (1 day)
On Saturday, July 23, 2011, Green Mountain Ace Hardware had a “15% off entire purchase” promotion at their Lakewood, CO store. However, those benefiting from this deal were not just the customers – the Sanger Foundation (a charitable foundation that helps offset medical expenses) received 5% of all the proceeds from the day’s sale too. The Lakewood community came out in force to take advantage of this great promotion – the average ticket sale more than doubled!
This was an exclusive offer for Green Mountain Ace’s email subscribers and required a coupon to be printed out and presented in order to qualify for the discount.
From our email and website tracking system we can see that:
- the email was sent to almost 5,000 customers
- the email was opened by 1,322 customers (26.9%)
- the call-to-action page, “print coupon” was viewed 298 times
- the average time spent on the “print coupon” page was 4 minutes, 34 seconds.
From Green Mountain Ace we learned that:
- the campaign was only for Saturday, July 23, 2011
- 238 coupons were redeemed
- total net sales for the day were $12,125
- the average ticket price was over $50 – more than double that of the daily average.
Congratulations to Green Mountain Ace and the Sanger Foundation on a successful day for all concerned. This is an excellent way of boosting in-store sales by combining a promotion with a local, charitable cause. A win-win situation!
